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Haircare Company
digital, social, print
I lead and assist on a wide range of digital design initiatives, including homepage and web banner design, campaign asset production, Meta and Google advertising, social media content, email marketing, and creative direction for product photography. In print, I develop retailer-facing promotional materials such as point-of-sale displays, salon trade sheets, and collateral for Color Wow educational events, classes, and trade shows.
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Led digital creative production for Color Wow UK's Get in Shape hairspray launch, delivering campaign assets across Color Wow web properties, retailer PDPs, and paid media channels including Meta and Google.
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concept, direction + design
creative direction
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